Welcome to Serendipity Retail, the home of beautiful girls ball gowns, pageant dresses and princess costumes and european charm bracelets and charm beads, all pretty, all sparkly and all at fantastic prices. So whether you are like us and love pretty things or you are looking to treat your special princess, whatever her age, you have come to the right place! If you would like to be informed of our latest news, products and discounts then why not sign up to our newsletter.

You may notice around the site that some areas seem a little strange, we are currently rebuilding the site after we were injected with a SQL spam bomb and have had only a couple of days to build on the new platform. Therefore please bear with us, we are working frantically to restore the pleasant and easy shopping experiance we have always provided whilst adding some cool new features!